About Our Ski School

Skier in purple outfit making a sharp turn on a snowy slope with rocky hill in the background.
Ski instructor in purple outfit teaching four young children wearing colorful ski gear on a snowy mountain with ski lifts and distant snow-covered peaks.
Our mission

A Modern Ski School Dedicated to Progress

At Pulse Snowsports, we help skiers of all levels progress with expert coaching, personalised lessons, and a modern approach that’s fun, safe, and effective. From beginners learning first turns to advanced skiers mastering moguls, freestyle, or preparing for BASI exams, we ensure every skier builds confidence, improves technique, and enjoys the mountains to the fullest.

Two skiers in helmets and winter gear stand on snowy ground with snowy mountains in the background; one skier in purple holds ski poles.
Person in purple ski outfit with 'Pulse Snowsports' logo watches another skier descend a snowy slope under a clear blue sky.
Three skiers descending a snowy slope with a rocky cliff and clear blue sky in the background.
Two skiers in purple jackets skiing downhill on a snowy mountain with a panoramic view of distant snow-covered mountains.

Shaping Better Skiers through Passion, Experience, and Personalised Coaching

More than just a ski school, we are a community committed to fostering growth, adventure, and a love of skiing in the Alps. With personalised guidance and a focus on real results, Pulse Snowsports delivers an unforgettable, high-quality ski experience for individuals, families, and aspiring professionals alike.

300+
Skiers Taught Each Season

2

World Class Resorts

50+

Combined Years of Ski Coaching Experience

100+

Students Achieving BASI Ski Instructor Qualifications
Two skiers in purple Pulse Snowsports jackets carrying skis on their shoulders and standing on a groomed snowy mountain slope under a clear blue sky.
Two skiers in matching purple outfits and helmets on a snowy mountain, each holding ski poles and lifting one ski upright.
Skier in purple outfit with helmet and goggles standing on snowy slope with mountain range in background.
Skier in purple outfit standing on snowy slope overlooking distant mountain peaks under a clear blue sky.
Three skiers descending a snow-covered mountain slope under a clear blue sky.
Two skiers wearing matching lavender ski outfits and helmets giving each other a high five on a snowy mountain slope.
Most recent reviews
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"As I’m working towards my next skiing instructor level, I found James‘s instruction absolutely invaluable in helping me move forwards with practical steps. He was adaptable to my needs as well as the challenging weather conditions!"

Katie Beever
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"Sammy coached me for my level one and two Basi ski instructing course. He always made sure our group had a mixture of focused training and fun. Couldn't ask for a better coach!"

Chloe
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"I booked a private lesson in Verbier and it completely changed how I ski. Super clear feedback and loads of confidence-boosting tips. Highly recommend!"

Wade Warren
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“Our kids absolutely loved their group lessons. The instructors were friendly, professional, and made sure they felt safe and excited every day.”

Leslie Alexander
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“The gap course was amazing from start to finish. Great coaching, great people, and a seriously fun way to level up your skiing and meet others.”

Eleanor Pena
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Meet the team

Our ski instructors

Our instructors hold top-level BASI and international certifications, and are committed to helping every skier build confidence and improve on the mountain.

Alex is a BASI Level 3 ski instructor from Australia with four seasons of teaching experience in Australia and Verbier. He specialises in children's lessons, high-energy adult groups, and helping skiers build confidence on the mountain. Fluent in English and Swedish, Alex is known for his positive coaching style and passion for helping students achieve those breakthrough moments in their skiing.

Headshot of Alex

Ski Instructor

Nelly is a BASI Level 2 ski instructor from Sweden with two seasons of teaching experience in Verbier. Specialising in children's lessons and beginner skiers, she combines a talented skiing background with a warm, empathetic coaching style that helps students feel comfortable and confident from day one. Fluent in English and Swedish, Nelly is known for her positive energy and passion for creating memorable experiences on the mountain.

Headshot of Nelly

Ski Instructor

Magnus is a Danish ski instructor with six years of teaching experience and qualifications including CASI Level 2 and BASI Level 3. An outstanding coach with a passion for technical skiing, he helps skiers of all levels build confidence, refine their technique, and achieve their goals on the mountain. Known for his patient teaching style and attention to detail, Magnus brings both expertise and enthusiasm to every lesson. Away from skiing, he enjoys photography and filmmaking in the mountains.

Magnus headshot

Ski Instructor

Rachel is a BASI Level 2 ski instructor and Verbier local with eight seasons of teaching experience. Fluent in English, French, and Spanish, she specialises in private lessons and helping nervous skiers gain confidence through personalised coaching. With a background in language teaching and a passion for delivering exceptional service, Rachel creates memorable mountain experiences while helping guests achieve their skiing goals. Her multilingual skills, local expertise, and energetic approach make her a favourite among international visitors to Verbier.

Headshot of Rachel

Ski Instructor

Chris is a BASI Level 2 ski instructor from Australia with two seasons of teaching experience in Verbier. With a background in primary school teaching, he specialises in children's lessons and family skiing experiences, using a creative and engaging coaching style to help young skiers thrive. Known for his patience, attentiveness, and calm nature, Chris creates a supportive environment where confidence grows and skiing becomes fun for the whole family.

Chris Headshot

Ski Instructor

Carlos is a BASI Level 2 ski instructor from Spain with four seasons of teaching experience. Fluent in both English and Spanish, he works with skiers of all ages and abilities, combining technical clarity with a creative and engaging teaching style that makes learning both effective and enjoyable. Highly popular with clients for his warmth, patience, and ability to build confidence, Carlos helps skiers make real progress while enjoying every moment on the mountain. When he's not teaching, he can often be found competing in freeride competitions and exploring new terrain.

Headshot of Carlos

Ski Instructor

Edward is a BASI Level 4 ski instructor from Yorkshire, England, with six seasons of teaching experience across Verbier, Mayrhofen, and New Zealand. As one of Pulse Snowsports' instructor training coaches, he specialises in technical skiing and helping skiers develop strong fundamentals through clear, precise feedback. Known for his exceptional eye for movement analysis and adaptable coaching style, Edward works with everyone from developing skiers to aspiring instructors. An incredibly talented skier, he also enjoys spending time in the terrain park and bringing a creative approach to skiing on and off piste.

Headshot of Ed

Ski Instructor

Anthony is a BASI Level 4 ISTD and Swiss Brevet Federal ski instructor from London with over 10 years of teaching experience in Verbier and New Zealand. He specialises in off-piste skiing, freestyle coaching, and instructor development, helping skiers build confidence, refine technique, and perform at their best in all conditions. As one of the owners of Pulse Snowsports Verbier and a coach on the Level 3 and Level 4 instructor training programmes, Anthony is known for his adaptable, friendly approach and attention to detail. Away from the mountain, he enjoys training Brazilian Jiu Jitsu and exploring the alpine environment around Verbier.

Headshot of Anthony

Co Owner

Cameron is a BASI Level 4 ISTD ski instructor, French-qualified Carte Professionnelle holder, and Morzine local with over 10 years of teaching experience. Drawing on 27 years of knowledge of the local mountains, he specialises in off-piste skiing, race coaching, and expert-level performance development. As a former Team GB Paralymic guide and co-owner of Pulse Snowsports France, Cameron combines exceptional local knowledge with a fun, energetic, and motivational coaching style that inspires skiers to push their limits and achieve their goals.

Co Director

Sam is a BASI Level 4 ISTD and Swiss Brevet ski instructor, BASI Trainer, and co-owner of Pulse Snowsports Verbier with over 15 years of teaching experience in Verbier. With a racing background and a passion for ski instruction that is second to none, he leads Pulse's instructor training programmes while coaching everyone from complete beginners to expert skiers. Known for his exceptional eye for movement analysis and professional, compassionate approach, Sam helps skiers unlock their potential through clear, effective coaching. A qualified personal trainer, he spends his summers road cycling and pursuing his passion for performance and development.

Headshot of Sammy

Co Director

James is a BASI Level 4 ISTD ski instructor, BASI Trainer, and Swiss Brevet holder with over 10 years of teaching experience across Morzine, China, and the UK. As co-owner of Pulse Snowsports France and head of the UK programme, he specialises in instructor development and helping skiers of all abilities progress with confidence. Known for his professional, approachable coaching style and passion for making skiing accessible, James combines technical expertise with a genuine enthusiasm for helping others achieve their goals on the mountain.

Founder

Join the fast track to better skiing

Unlock unforgettable ski experiences in Verbier, Morzine, and Manchester with expert ski instructors, personalised lessons, and breathtaking alpine scenery for all skill levels.

About us

We are a community of passionate cyclists and adventurers dedicated to creating unforgettable experiences on two wheels.

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Scenic Routes

Our carefully curated routes showcase the best of nature, allowing you to ride through beautiful landscapes.

cyclist
cyclists

Become part of a vibrant cycling community that shares your passion for riding. Connect with fellow cyclists, make new friends.

Our team consists of experienced cyclists and event planners who prioritize your safety and enjoyment.

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cyclist

Our team of experienced staff and volunteers are dedicated to ensuring your experience is safe and enjoyable.

🇨🇭 Switzerland 🇫🇷 France