Pulse Snowsports was founded by fully certified BASI Level 4 instructors Sam Goodlass, James Lockerbie, Anthony Whitfield and Cameron Skinner. After years coaching, training instructors and working within ski schools across Europe and beyond, they shared a common belief: the industry needed a higher standard of coaching, stronger instructor development and a more professional approach to client experience.
We built Pulse Snowsports to be the kind of ski school we always wanted to work for: a place where instructors receive genuine mentorship, ongoing development and opportunities to build long-term careers, while clients benefit from passionate coaches who are invested in their progress.
Our philosophy is simple: better coaching creates better skiers. By investing heavily in coach development, maintaining high teaching standards and building a supportive team culture, every lesson delivers real value and memorable experiences, whether guests are taking their first turns, exploring off-piste terrain or training towards professional ski qualifications.
Today, Pulse Snowsports operates in Verbier, Morzine and the UK, combining world-class coaching, professional development and a shared passion for helping people become better skiers.
Meet the Team
Sam Goodlass
BASI Level 4 ISTD · Swiss Brevet · BASI Trainer
James Lockerbie
BASI Level 4 ISTD · Swiss Brevet · BASI Trainer · Carte Pro
Anthony Whitfield
BASI Level 4 ISTD · Swiss Brevet
Cameron Skinner
BASI Level 4 ISTD · Carte Pro
Our coaches teach more than 300 skiers each season across Verbier, Morzine and the UK, delivering private lessons, off-piste coaching, children's programmes and professional instructor training.
At Pulse Snowsports, we help skiers of all levels progress with expert coaching, personalised lessons, and a modern approach that’s fun, safe, and effective. We believe exceptional ski experiences begin with exceptional coaches. That's why we invest heavily in instructor development, mentorship and professional standards, helping both skiers and instructors reach their full potential.
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Train alongside BASI Trainers, Examiners, Level 4 ISTDs and Swiss Brevet coaches with decades of experience teaching skiing and developing instructors. Discover how our structured training programmes can help you achieve your skiing and career goals.
View instructor coursesFrom first-time skiers and families to advanced riders and instructor trainees, see why guests return to Pulse Snowsports year after year.
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