Pulse Snowsports was founded by four fully certified BASI Level 4 instructors, Sam Goodlass, James Lockerbie, Anthony Whitfield and Cameron Skinner, with a shared idea of what a modern ski school should be. After years spent coaching skiers, training instructors and working in ski schools across Europe and beyond, we wanted to build something that placed the quality of coaching at the centre of everything.
That starts with our team. We invest heavily in mentoring and developing our coaches, giving talented instructors the support and opportunities to keep progressing and build long-term careers in the industry. For our clients, that means learning from passionate professionals who aren't simply there to guide you around the mountain. They're invested in helping you become a better skier.
Our philosophy is simple: better coaching creates better skiers. Whether you're making your first turns, refining your technique, discovering off-piste terrain or working towards professional ski qualifications, our aim is the same: great coaching, meaningful progression and an experience you'll want to come back to.
Today, Pulse Snowsports brings that approach to Verbier, Morzine and the UK, with a growing team united by a love of skiing, high coaching standards and helping people get more from their time on snow.
Meet the Team
Sam Goodlass
BASI Level 4 ISTD · Swiss Brevet · BASI Trainer
James Lockerbie
BASI Level 4 ISTD · Swiss Brevet · BASI Trainer · Carte Pro
Anthony Whitfield
BASI Level 4 ISTD · Swiss Brevet
Cameron Skinner
BASI Level 4 ISTD · Carte Pro
Each season, our coaches work with more than 300 skiers across Verbier, Morzine and the UK, from first-time skiers and families to off-piste enthusiasts and aspiring instructors. Whatever the goal, our focus is the same: expert coaching, individual attention and meaningful progression.
We believe great ski experiences start with great coaches. By investing in training, mentorship and professional development, we help our instructors keep progressing, so they can deliver expert, personalised coaching that helps every skier get more from their time on snow.
Read what our clients say about their experiences with Pulse Snowsports.
Get in touch with our team to discuss your skiing, your goals and how we can help you make the most of your time on the snow.
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